UK shoppers top online spending league

Shoppers in the UK spend more online per person than those from any other country in the world.

Shoppers in the UK spend more online per person than those from any other country in the world.Analysis from Internet World Germany found that British shoppers spend an average of £1,050 a year, followed by the US, with £1,001. German shoppers came in third place, each spending an average of £915 via the internet each year.

Within Germany, found the analysis, the top 10 online retailers generate more than a third of total ecommerce sales. Amazon Amazon is the most popular online shop, with sales put at more than £4.9 billion, while fashion retailers Otto and Zalando recorded sales of almost £1.5 billion and £659 million respectively. Online accounts for 15.3% of total retail sales, excluding food.

“The average ecommerce spend per head spend in Germany is not far off UK and US levels,” said Saskia Müller, head of Internet World Germany. “With domestic and international online brands continuing to understand what’s important to German consumers and adding value to their services, there’s a lot of room for growth in an already mature market.”

However in the UK mobile’s share of visits to UK retail sites has increased to 64%.

Smartphone shopping is now the default for  U.K. shoppers with 64% of all website visits to retailers last year coming from mobile devices, according to digital market intelligence company, SimilarWeb.

The study revealed that on average 64.54% of visits to all online retail sites in the U.K last year were via mobile phones, compared to 35.46% for desktop. This reflected a further 2.63% increase for mobile’s market share in the online U.K retail market last year.

The UK now has a bigger share of mobile phone shopping than the U.S (55%), Germany (43%) and France (35%).  However India remained the standout leader for mobile shopping, with a 65% share, over desktop, last year.

On average, across 2015, all of the most popular 10 UK retail sites, including Amazon, eBay and Argos, registered a bigger share of visits from mobile, compared to desktop visits (see below).

The shift to mobile also represented a retail challenge — while on average U.K desktop visitors browsed 12.4 pages per session in 2015, this dropped to 7.3 pages when sites were visited via smartphones.

Similarly, on desktop, UK shoppers spent  7.21 minutes on an average retail site viewed from desktop last year, dropping  to an average of 5 minutes and 5 seconds on a mobile device.

The UK is now a European leader in mobile shopping, far ahead of France, and Germany.

So, if you want to increase your website’s online and mobile sales then please contact us NOW or ring us on 01242 521967 now to see how we can help you to make money as well!
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Website Design Cheltenham completely rebuilds Andy Turvey site

Website Design in Cheltenham has completely rebuilt the voiceover artist Andy Turvey’s site for him.

Website Design in Cheltenham has completely rebuilt the voiceover artist Andy Turvey's site for him

As a long term client of Website Design in Cheltenham the voice over artist Andy Turvey is given regular monthly reports on where his site is ranking on Google for various agreed keyword phrases. As do all of our clients as a courtesy service.

Around Easter time- after Google’s new algorithm process review which now promotes responsive ie will work on tablets, smart phones. computers and pods we advised Andy that his site was slipping down the first page of Google.

Accordingly we drew up a list of requirements for him for his new site and Andy helpfully provided some new content for the revamped site.

We started off by rebranding his site from a colourful site to a cleaner, sharper black, white and grey scheme.

Which meant that we had to create a new logo for him. As the site is eponymous it made sense to feature Andy in the logo. So we devised and created a new cartoon logo for him.

Building on this we then transferred his site- which was a series of standalone pages into a WordPress format- which allows us not only to be responsive, but also search engine optimised with the added set of options to add extra facilities and features.

One of the advantages of WordPress is that if it is used properly it can “grow” the number of pages which can get ranked in Google. So for example Andy’s site had 25 pages. The site now has more than twice that number now cached in Google.

And the client’s view of his new site? ” The website is now PERFECT! Just what I wanted! My life is now complete!”

So, if you want a great ranking website which works on all screens- computers, macs, notepads, smart phones and ipods- please contact us now or ring us on 01242 521967 now to see how we can help you to make money as well!
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Contemporary Cake website redesigned

Contemporary Cake Designs’ website has been redesigned by Website Design Cheltenham.

Contemporary Cake Designs website has been redesigned by Website Design Cheltenham.The Contemporary Cake Designs‘ website has been completely rebuilt and redesigned by the Website Design Cheltenham.

The old site hadn’t been updated for several years, so the brief was to make the site Contemporary as well as responsive- ie will work on computer screens, smart phones, tablets and all mobile devices- and search engine optimised so that people can find the new site in the first place.

Thus our opportunity started with redesigning their logo- which they wanted to be fresh, modern and in keeping with their professional patisserie status as creative cake artists.

The result you can see above.

Our next requirement was to install a WordPress system so that the whole site is now more able to be editted by the clients- but also to provide more technical capabilities for the site going forward- ie future proofing the site for future developments and business requirements.

The next step was to add new content and make sure that all of the pages and images were search engine optimised for Google and the search engines to maximise the potential of their amazing cakes.

The end result- “Amazing” said Xavier Pelloux the Managing Director. “Really like what you have done and appreciate all of your hard wrk. Thank you!”

So, if you want help with rebuilding your website and improving your business’s processes and productivity- please contact us now or ring us on 01242 521967 now to see how we can help you to make money as well!
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Website Cheltenham redesigns Prestbury Bathrooms

Website Design in Cheltenham has redesigned Prestbury Bathrooms’ site.

Website Design in Cheltenham has redesigned Prestbury Bathrooms' site

As we mentioned last month Prestbury Bathrooms asked us at Website Design Cheltenham to redesign thier website not only to make it responsive for smart phones and tablets, but also to make it search engine optimised so that it will attract more new business and make them more money.

Accordingly we duly achieved the brief with Mark Clay the Managing Director saying “The site looks superb – thanks. It looks great and I thank you.”

Since a major rebalance of their algorythms in March Google have been giving priority rankings to websites which are responsive- ie able to work on smart phones and notepads- as well as computers.

Which may sound easy enough until you consider that all of these screens have different dimensions. So all the website’s images have to be resized so that all appear correctly.

So when a website depends on it’s images to sell and promote the skills and quality of the business- this becomes a bit of an issue. Thus when a page has nearly two dozen images- and they all need to be resized several times, the process becomes a bit of an organisational task.

Overall we have managed to promote Prestbury Bathrooms from having three pages listed in Google’s database to having over 40 pages now listed. And we are pleased to say quite a few are now ranked on the first page fo Google for the keyword phrases that Mr Clay wanted.

So, if you want help with making money from your website by attracting new customers and new business- please contact us now or ring us on 01242 521967 now to see how we can help you to make money as well!
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Cheltenham Website Redesigns Prestbury Bathrooms

The Prestbury Bathrooms website has been completely redesigned in Cheltenham.

Cheltenham Website Redesigns Prestbury BathroomsThe brief by their Managing Director Mark Clay to Website Design Cheltenham was to help then generate more sales and business from their website. This process involved improving the website not only for people but also search engines with our optimisation services.

Then improving the overall quality feel to match their craftwork skills.

There are three things that any business needs to do to win new business- whether they are online or offline:

  • Be found;
  • Offer the good and services that people want to buy;
  • Convey the trust that the business will delivery on people’s hard earned money.

In the online world- a lot of websites fall at the first hurdle- they are not optimised for the search engines. Search Engine Opmtisation (SEO) services are not rocket science- it is repeatable science for any product or services beit selling blue widgets or bathroom design and fittings.

Secondly the website has to match the new customers’ expectations- which in this case is skilled, great value bathroom design installation services.

The third step is less hard in Prestbury’s case as they are a well established, reputable service with lot of excellent examples and testimonials.

As the new website is exapndable, responsive- works on tablets, smartphones and computers and search engine optimised it is no surprise that it is already speeding up Google’s ranking charts and genereating a grwoing amount of online traffic and clicks. So the new business enquiries and sales are only just around the corner.

So, if you want help with updating and optimising websites for attracting new customers and new business- please contact us now or ring us on 01242 521967 now to see how we can help you to make money as well!
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