Website Design Cheltenham reappointed to Chamber ecommerce board

Website Design in Cheltenham’s head Simon Dye has been reappointed to the Cheltenham Chamber of Commerce’s ecommerce board.

Website Design in Cheltenham's head Simon Dye has been reappointed to the Cheltenham Chamber of Commerce's ecommerce board.At the Cheltenham Chamber of Commerce’s Annual General Meeting (AGM) last week our Simon Dye was unanimously re elected to be the Chamber’s Ecommerce board member.

Part of Simon’s brief is to expand the number of members and also to increase the Chamber’s income. On the former front the Chamber reported at it’s review that membership has expanded by 20% over the past year.

In addition both it’s income and profits rose over the year to their most profitable levels in the past three years.

The Cheltenham Chamber of Commerce has been at the heart of the local business scene since its launch in 1904 providing an independent, powerful voice for our members.Whether you’re a new business, an SME that has been trading for years or a large multi-national, the numerous benefits the chamber can offer you and your company include: Helping you in raising your companies profile, providing business support and advice along with business training and guidance, assisting with lobbying representation as well as access to free legal and accountancy advice.

All of this combined creates the perfect opportunity for you and your business to be seen and heard by others whilst providing a solid platform for your company to grow.

With deep roots within the local business community and strong links with Borough and County Councils, local media and other organisations, the Cheltenham Chamber of Commerce also provides the perfect stage for you to raise issues that may affect your business at both local and national levels.

So, if you want to promote your business’s ecommerce processes and increase your online business’s traffic, sales and profits then please contact us NOW or ring us on now to see how we can help you to make money as well!
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Website Design Cheltenham chalks up School Uniform Shop

Website Design Cheltenham has chalked up the School Uniform Shop site.

Website Design in Cheltenham has chalked up the School Uniform Shop siteWebsite Design in Cheltenham has chalked up the School Uniform Shop UK site.

One of our longstanding clients- Universal Uniforms recently asked us to update their school uniform website.

We built this site for them several years ago and it has been largely dormant ever since- however it still had a first page ranking on Google.

But with Google constantly changing the ways that they rank sites the uniform site needed a revamp to make it responsive and to have it’s search engine optimisation updated.

Plus due to increasing demand for it’s business services the client had moved to larger premises so they also needed the contact details updating.

Accordingly we completely revamped the “look and feel” and set about updating the content to reflect the changing nature of the business. And then updated Google as to the site’s revised content.

The client was so delighted that they paid our invoice within 24 hours- so we are pretty chuffed too!

So, if you want to increase your business’s profile- and your website’s sales then please contact us NOW or ring us on 01242 521967 now to see how we can help you to make money as well!
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UK shoppers top online spending league

Shoppers in the UK spend more online per person than those from any other country in the world.

Shoppers in the UK spend more online per person than those from any other country in the world.Analysis from Internet World Germany found that British shoppers spend an average of £1,050 a year, followed by the US, with £1,001. German shoppers came in third place, each spending an average of £915 via the internet each year.

Within Germany, found the analysis, the top 10 online retailers generate more than a third of total ecommerce sales. Amazon Amazon is the most popular online shop, with sales put at more than £4.9 billion, while fashion retailers Otto and Zalando recorded sales of almost £1.5 billion and £659 million respectively. Online accounts for 15.3% of total retail sales, excluding food.

“The average ecommerce spend per head spend in Germany is not far off UK and US levels,” said Saskia Müller, head of Internet World Germany. “With domestic and international online brands continuing to understand what’s important to German consumers and adding value to their services, there’s a lot of room for growth in an already mature market.”

However in the UK mobile’s share of visits to UK retail sites has increased to 64%.

Smartphone shopping is now the default for  U.K. shoppers with 64% of all website visits to retailers last year coming from mobile devices, according to digital market intelligence company, SimilarWeb.

The study revealed that on average 64.54% of visits to all online retail sites in the U.K last year were via mobile phones, compared to 35.46% for desktop. This reflected a further 2.63% increase for mobile’s market share in the online U.K retail market last year.

The UK now has a bigger share of mobile phone shopping than the U.S (55%), Germany (43%) and France (35%).  However India remained the standout leader for mobile shopping, with a 65% share, over desktop, last year.

On average, across 2015, all of the most popular 10 UK retail sites, including Amazon, eBay and Argos, registered a bigger share of visits from mobile, compared to desktop visits (see below).

The shift to mobile also represented a retail challenge — while on average U.K desktop visitors browsed 12.4 pages per session in 2015, this dropped to 7.3 pages when sites were visited via smartphones.

Similarly, on desktop, UK shoppers spent  7.21 minutes on an average retail site viewed from desktop last year, dropping  to an average of 5 minutes and 5 seconds on a mobile device.

The UK is now a European leader in mobile shopping, far ahead of France, and Germany.

So, if you want to increase your website’s online and mobile sales then please contact us NOW or ring us on 01242 521967 now to see how we can help you to make money as well!
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Dangers of shopping on non https websites

We wanted to highlight the dangers of shopping on non secure- non https websites.

We wanted to highlight the dangers of shopping on non secure- non https websitesWebsite Design Cheltenham was amazed to come across an otherwise reputable site that didn’t encrypt it’s potential customers’ details.

With cyber hacking happening on a daily basis with the likes of Talk Talk, JP Morgan and Wetherspoons all being victims of abuse we thought that every company with a website was taking it’s customers’ data securely.

Not only is this a moral requirement- it is a legal requirement here in the United Kingdom. You could be liable for a fine by the Data Comissioner to the tune of £500,000. How happy is that at Christmas time?

Things to look for in a secure website

When visiting a website that asks for sensitive information such as credit card numbers or passwords,  is verifying that any information you enter on this site is transmitted and stored properly. Once your information is entered online, it is transmitted as plain text for anyone to intercept. To avoid this, make sure that the website is encrypted over a secure connection.

  • HTTPS

One such sign to look for is in the URL of the website. A secure website’s URL should begin with “https” rather than “http”. The “s” at the end of “http” stands for secure and is using an SSL (Secure Sockets Layer) connection. Your information will be encrypted before being sent to a server.

  • THE LOCK ICON

Another sign to look for is the “Lock” icon that is displayed somewhere in the window of your web browser- usually by the URL in your browser.

  • GREEN ADDRESS BAR

Some SSL certificates also activate the green address bar – a visual reminder about an especially secure connection.

A recent survey shows that while some people don’t necessarily know which security signs to look out for, nearly all associate the green address bar with a secure connection.

In fact, 85% of web users state they wouldn’t buy through a website where they weren’t certain their data was being transferred securely.

This illustrates how important it is to have clear and visible security settings so customers will click the “Buy Now” button with confidence.

So, if you want to increase your non secure website’s sales by 600% then please contact us NOW or ring us on 01242 521967 now to see how we can help you to make money as well!
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Black Friday- top tips for safer online buying

Website Design in Cheltenham’s guide to the phrenetic world of Black Friday- and our top tips for safer online buying.

Website Design in Cheltenham's guide to the phrenetic world of Black Friday- and our top tips for safer online buyingBlack Friday is a shopping event on the Friday after Thanksgiving, which falls on the fourth Thursday of Novembe and it has traditionally been the day that kicks off the festive shopping season.

The Monday following Thanksgiving is also known as Cyber Monday, as data shows it is the biggest online retail day of the year with online sales of £810 million in the UK in 2014. The deals are also not limited to just these 2 days, you should see a raft of great deals throughout November and December.

Here are our top tips to help you stay safe when shopping online this Christmas.

1. Check to see if the company is reputable

So you have found the product you want at a great price, but you have never heard of the retailer, how do you know they are all they are cracked up to be?

Always check that the company is reputable, this can be done fairly simply starting by looking for the obvious signs: check that the company is displaying a UK based address and telephone number on their website, that they have a number of contact avenues over and above an email address or contact form.

You could also take their limited company number and check it is still active on the companies register, this will also tell you how long they have been trading and what other company names they have used previously.

Make sure you feel confident they are who they say they are, if you are not sure – look elsewhere.

2. Read online reviews

Sites such as SafeBuy are dedicated review sites as well as Trustpilot, Reevoo, and Review Centre will enable you to see what other people are saying about the retailer you are thinking of using.

Average ratings are useful in that if they have a high rating with a large number of reviews, then they should be a reputable online retailer.

Sometimes poor ratings are generated by things such as slow delivery times. Check the website is upfront about slow delivery if this is the case. But if the reviews cite problems such as unresponsive customer service or poor quality items then you should think about avoiding those retailers and taking your money elsewhere.

3. Check that the checkout is secure

This is one of the most important things to look out for- is the connection secure?

When buying online, you want to know that your transaction is going to be handled securely, there are a number of things to do here:

The first thing to check is that the checkout process is secured by SSL. You can do this by looking at your browsers address bar and look for the padlock icon, also check that the address begins with https://. This means that the communication between you and the website is secure.

Sometimes the payment page will be hosted somewhere else, such as Paypal, this is fine, just make sure that the page where you enter your personal details is secure as well as the payment page.

4. Protect your personal information

Giving online retailers your personal details is an inevitable part of online shopping, they need to know your email address to send you a copy of your invoice and keep you up to date with shipping etc. And of course they will need your address, otherwise they will not know where to send the items!

However- you also want to know that the retailer is going to look after your data once they have it, be sure to scroll to the bottom of the homepage, and see what assurances they give you about protection of customers through their shopping experience, be that external review site, money back guarantees, or data protection statements.

Always review their privacy policy, look out for information about how your data is stored, and who they will share your data with. If you do not like what they will do with it or the information is absent, look elsewhere.

5. Know your online rights when buying

The law has recently been updated when it comes to your consumer rights, it is now covered under the Consumer Rights Act 2015, and came into force on October 1st 2015. It replaced the Sales of Goods Act 1979.

Make sure the goods that arrive are as described, if the website description is different to what you received or the quality is not satisfactory, you are entitled to a full refund. The goods should be fit for purpose and last a reasonable length of time.

If something is faulty, you are entitled to a full refund within 30 days, after this your rights become more limited, such as being able to ask for repair, replacement, or partial refund.

6. Extra protection from your credit card in the UK

Section 75 of the Consumer Credit Act 1974 states that a credit provider must take the same responsibility as a retailer if things go wrong. This protection covers most purchases that are between £100 and £30,000 and means that if for example, the company that you bought something off went into liquidation before you received your goods, you can claim the money back from your credit provider.

This protection covers credit cards, store cards, store instalment credit and some car finance agreements where a single item is between those values. As an added bonus, even if you just pay for part of the item on credit, you are still protected for the full value of the item.

So if you are making any big purchases this Christmas, make sure some or all of it is paid for on credit.

Hopefully this will help you to keep safe online. Good Luck!

Website Design Cheltenham completely rebuilds Andy Turvey site

Website Design in Cheltenham has completely rebuilt the voiceover artist Andy Turvey’s site for him.

Website Design in Cheltenham has completely rebuilt the voiceover artist Andy Turvey's site for him

As a long term client of Website Design in Cheltenham the voice over artist Andy Turvey is given regular monthly reports on where his site is ranking on Google for various agreed keyword phrases. As do all of our clients as a courtesy service.

Around Easter time- after Google’s new algorithm process review which now promotes responsive ie will work on tablets, smart phones. computers and pods we advised Andy that his site was slipping down the first page of Google.

Accordingly we drew up a list of requirements for him for his new site and Andy helpfully provided some new content for the revamped site.

We started off by rebranding his site from a colourful site to a cleaner, sharper black, white and grey scheme.

Which meant that we had to create a new logo for him. As the site is eponymous it made sense to feature Andy in the logo. So we devised and created a new cartoon logo for him.

Building on this we then transferred his site- which was a series of standalone pages into a WordPress format- which allows us not only to be responsive, but also search engine optimised with the added set of options to add extra facilities and features.

One of the advantages of WordPress is that if it is used properly it can “grow” the number of pages which can get ranked in Google. So for example Andy’s site had 25 pages. The site now has more than twice that number now cached in Google.

And the client’s view of his new site? ” The website is now PERFECT! Just what I wanted! My life is now complete!”

So, if you want a great ranking website which works on all screens- computers, macs, notepads, smart phones and ipods- please contact us now or ring us on 01242 521967 now to see how we can help you to make money as well!
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Website Design Cheltenham updates ARG site

Website Design in Cheltenham has updated the ARG site.

Website Design in Cheltenham has updated the ARG site
Longstanding client ARG Networks asked Website Design Cheltenham to update thier WordPress website.

Last year we completely rebuilt the site and updated it from a Joomla environment to a WordPress format. This enabled us to be able to improve not only it’s search engine optimisation- but also included making it responsive so that it can be seen properly on computers, notepads and smart phones.

Also- and most importantly for a technology company, we were able to improve it’s security and robustness.

As the world moves on, so ARG asked us to update some of the content, optimisation, layout and navigation. Which were delighted to do.

ARG were founded in 1974 and operates from modern premises in Cirencester, Gloucestershire. The wide range of products that they offer today are based on thire strong technical background in the Telecoms and Broadcast industries.

ARG have built a reputation for reliability and thier customers trust their equipment with their safety and their assets. ARG are proud of thier heritage, and constantly update thier products to continue providing cost effective solutions.

Which is why they asked us to help them maintain thier online presence.

So, if you want help with maintaining your website and improving your global business’s processes and sales- please contact us now or ring us on 01242 521967 now to see how we can help you to make money as well!
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